I decided to begin the project with one of my favourite cafes : segafredo.
LOCATION 6
It's located in the middle of the middle of the city : Deizengof street , 200 meters from Dizengof Square. but inside noise is dampened.
MENU 8
The menu has it all : coffee, pastry, chocolate pralins, ice cream, big cakes, small pies, sandwiches... tasty, simple and inexpensive.
WYSIWYG -everything in the menu is displayed in glass cabients.
Take Away is wonderful - everything can be wrapped up in 30 seconds to go..
BUT having a wide veriaty requires a simple interface for choosing, that Segafredo lacks.
SIT 8
there's plenty of place to sit - inside and outside ; every 2 tables inside have an electrical outlet (great for leptops) ; the ceiling is filled with fans (great for air). The tables inside are quadrangle, which is very comfortable!
The design is kinda 80's-pop. red, black and white govern the ambiance ; funny coffee-cup lamps decorate the wall along image-bank prints of "coffee house" ; and very big italian coffee-related words are fixed nicely in corners.
On top of all : it's open 24\7 , a fact that marks this cafe as real Tel-Avivian.
SERVICE 3
The service is pretty lame : the coffee took few minutes to arrive, and i was given a menu twice. Most people sit down and shout after too much minutes to order or even to pay..
But the lame service in Segafredo has it's advantage : nobody bothers you. you can read the newpaper for as long as you like, use a laptop for a whole day (good WLAN connectivity!!!), and just sit and talk - enjoying the whole city passing by without being asked "how was your coffee?"...
VISITORS 5
The people who come here are mostly looking for a caffeine shot (long bar and tables for standing-up proves it) , or for a living but private sitting area!
People who come in with a wish and a smile - leave with a wider smile. Those who are looking for recommendations and guidance - leave without paying.
THE COFFEE 3
coffee beans are from Segafredo, of course.
The coffee has mild strength. milk is frothed unprofessionaly.
I didn't get anything with the coffee - which is pretty wierd, since they have small cookies that could be given alongside the coffee. no "regular water" was given, also.
OVERALL 5.5
Segafredo is a Coffeehouse to sit , 24\7. Work, talk or drink your wake-up coffee. Come with a vision of what you want - so you don't get confused, and bring something or someone to pass the time with. Ask for strong coffee - otherwise you'll get it dull. Sit inside, but stay away from people who talk too much or too loud. Despite the average tip (=grade) It is still one of my favourite coffeehouses :]
LOCATION 6
It's located in the middle of the middle of the city : Deizengof street , 200 meters from Dizengof Square. but inside noise is dampened.
MENU 8
The menu has it all : coffee, pastry, chocolate pralins, ice cream, big cakes, small pies, sandwiches... tasty, simple and inexpensive.
WYSIWYG -everything in the menu is displayed in glass cabients.
Take Away is wonderful - everything can be wrapped up in 30 seconds to go..
BUT having a wide veriaty requires a simple interface for choosing, that Segafredo lacks.
SIT 8
there's plenty of place to sit - inside and outside ; every 2 tables inside have an electrical outlet (great for leptops) ; the ceiling is filled with fans (great for air). The tables inside are quadrangle, which is very comfortable!
The design is kinda 80's-pop. red, black and white govern the ambiance ; funny coffee-cup lamps decorate the wall along image-bank prints of "coffee house" ; and very big italian coffee-related words are fixed nicely in corners.
On top of all : it's open 24\7 , a fact that marks this cafe as real Tel-Avivian.
SERVICE 3
The service is pretty lame : the coffee took few minutes to arrive, and i was given a menu twice. Most people sit down and shout after too much minutes to order or even to pay..
But the lame service in Segafredo has it's advantage : nobody bothers you. you can read the newpaper for as long as you like, use a laptop for a whole day (good WLAN connectivity!!!), and just sit and talk - enjoying the whole city passing by without being asked "how was your coffee?"...
VISITORS 5
The people who come here are mostly looking for a caffeine shot (long bar and tables for standing-up proves it) , or for a living but private sitting area!
People who come in with a wish and a smile - leave with a wider smile. Those who are looking for recommendations and guidance - leave without paying.
THE COFFEE 3
coffee beans are from Segafredo, of course.
The coffee has mild strength. milk is frothed unprofessionaly.
I didn't get anything with the coffee - which is pretty wierd, since they have small cookies that could be given alongside the coffee. no "regular water" was given, also.
OVERALL 5.5
Segafredo is a Coffeehouse to sit , 24\7. Work, talk or drink your wake-up coffee. Come with a vision of what you want - so you don't get confused, and bring something or someone to pass the time with. Ask for strong coffee - otherwise you'll get it dull. Sit inside, but stay away from people who talk too much or too loud. Despite the average tip (=grade) It is still one of my favourite coffeehouses :]
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